Crema
A platform focused on the entire supply chain of coffee
Project overview
Crema is A platform focused on the entire supply chain of coffee Crema is an online retailer of specialty coffees. Add a vast selection of coffees from the most incredible artisan coffee roasters to your Coffee Playlist. Taste. Rate. Repeat. Built with high standards for performance, security, and intuitive user experiences, the platform is engineered to support mission-critical workflows and seamless scale.
What made this project challenging
Building a custom coffee subscription algorithm that learns taste preferences (the 'Spotify of coffee')
Managing complex multi-roaster marketplace shipments directly from independent craft roasters
Handling flexible recurring subscription cycles, skips, and flavor profile adjustments
Achieving sub-second e-commerce page load speeds with rich media storytelling
How we delivered
Engineered bespoke headless commerce frontend using Next.js and GraphQL connected to Shopify Plus
Developed interactive flavor quiz matching customer taste preferences with curated roaster beans
Built automated roaster order dispatch portal syncing shipping labels with UPS and USPS
Implemented flexible customer subscription portal allowing one-click frequency and bean changes
Key outcomes
300% increase in subscription retention over standard e-commerce models
Partnered with 65+ top independent craft coffee roasters
Over 500,000 bags of specialty coffee shipped
Sub-800ms average page load time
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